Empowering ReCommerce
for Lifestyle Brands
We make it easy and accessible to buy back and resell brand items in your webshop or bricks and mortar.
About us
About us
About us
No hazzle
re-commerce
Create2STAY enable fashion and lifestyle brands to seamlessly integrate recommerce services into existing e-commerce and retail platforms. Our solutions are designed to gain revenue, extend your product lifecycle, reduce environmental impact, and foster deeper customer engagement.
Recommerce in steps
Recommerce in steps
Recommerce in steps
How it works
We seamless integrate recommerce into your existing platforms
CUSTOMER BUY NEW ITEM
The journey starts when a customer buys your product either online, in-store, or via wholesale.
CUSTOMER TRADE IN ONLINE OR IN STORE
Customers can easily trade in items through your webshop or physical store. We support both channels seamlessly, including items without purchase history, using smart validation and product matching.
CUSTOMER RECIEVE REWARD
Once the trade-in is received and accepted, the customer gets a reward: voucher, discount, cash or store credit, defined by you. A powerful way to drive loyalty, retention and new sales.
CUSTOMER REDEEM REWARD ONLINE OR POS
The reward is redeemed through your existing sales channels. A proven driver of conversion and customer lifetime value, encouraging repeat purchases and deeper brand engagement.
RELOVED ITEM PREPARED FOR REASALE
We handle cleaning, quality control, photography, and listing, all tailored to your brand’s tone and webshop design. Items can be published automatically or released in curated drops managed by your team.
RELOVED ITEM SOLD ONLINE OR POS
Your secondhand items are sold directly on your site or in-store, with full visibility and brand control. Branded packaging and in-box content provide a first-class shopping experience that matches your brand values.
CUSTOMER BUY NEW ITEM
The journey starts when a customer buys your product either online, in-store, or via wholesale.
CUSTOMER TRADE IN ONLINE OR IN STORE
Customers can easily trade in items through your webshop or physical store. We support both channels seamlessly, including items without purchase history, using smart validation and product matching.
CUSTOMER RECIEVE REWARD
Once the trade-in is received and accepted, the customer gets a reward: voucher, discount, cash or store credit, defined by you. A powerful way to drive loyalty, retention and new sales.
CUSTOMER REDEEM REWARD ONLINE OR POS
The reward is redeemed through your existing sales channels. A proven driver of conversion and customer lifetime value, encouraging repeat purchases and deeper brand engagement.
RELOVED ITEM PREPARED FOR REASALE
We handle cleaning, quality control, photography, and listing, all tailored to your brand’s tone and webshop design. Items can be published automatically or released in curated drops managed by your team.
RELOVED ITEM SOLD ONLINE OR POS
Your secondhand items are sold directly on your site or in-store, with full visibility and brand control. Branded packaging and in-box content provide a first-class shopping experience that matches your brand values.
CUSTOMER BUY NEW ITEM
The journey starts when a customer buys your product either online, in-store, or via wholesale.
CUSTOMER TRADE IN ONLINE OR IN STORE
Customers can easily trade in items through your webshop or physical store. We support both channels seamlessly, including items without purchase history, using smart validation and product matching.
CUSTOMER RECIEVE REWARD
Once the trade-in is received and accepted, the customer gets a reward: voucher, discount, cash or store credit, defined by you. A powerful way to drive loyalty, retention and new sales.
CUSTOMER REDEEM REWARD ONLINE OR POS
The reward is redeemed through your existing sales channels. A proven driver of conversion and customer lifetime value, encouraging repeat purchases and deeper brand engagement.
RELOVED ITEM PREPARED FOR REASALE
We handle cleaning, quality control, photography, and listing, all tailored to your brand’s tone and webshop design. Items can be published automatically or released in curated drops managed by your team.
RELOVED ITEM SOLD ONLINE OR POS
Your secondhand items are sold directly on your site or in-store, with full visibility and brand control. Branded packaging and in-box content provide a first-class shopping experience that matches your brand values.
We improve your numbers
0%
0%
New Customers
54% re-commerce orders are made by new customers
0%
0%
New Customers
54% re-commerce orders are made by new customers
0%
0%
New Customers
54% re-commerce orders are made by new customers
0.0%
0.0%
Conversion rate
1.7% shop sessions converted into a secondhand order
0.0%
0.0%
Conversion rate
1.7% shop sessions converted into a secondhand order
0.0%
0.0%
Conversion rate
1.7% shop sessions converted into a secondhand order
0%
0%
Sell through
83% of all trade-in items were sold within 3 months.
0%
0%
Sell through
83% of all trade-in items were sold within 3 months.
0%
0%
Sell through
83% of all trade-in items were sold within 3 months.
0%
0%
Smash factor
Consumers spent 1.78x the trade-in amount on next order
0%
0%
Smash factor
Consumers spent 1.78x the trade-in amount on next order
0%
0%
Smash factor
Consumers spent 1.78x the trade-in amount on next order
We strive to make the world better tomorrow by conveniently connecting resale consumers and a broad range of lifestyle brands in order to extend the life of what’s already produced. We are democratizing resale. *Average data from 2025.
Services
Services
Services
End to end recommerce and repair
We will support your resale strategy from end to end
DESIGN YOUR SOLUTION
All brands are unique. We got you covered with our resale solution. Together we design the a solution that fits your brand DNA, your tone of voice, your targets, and your community.
EXECUTE YOUR OPERATIONS
We secure a smooth and easy entrance to the resale market with our leading tech integrations. We provide flexibility, state of art tech, logistic solutions, and end to end operations from trade-in to sale.
SUPPORT GROWTH
We collaborate to make sure your growth expectations and targets are met. We supply with best practice, comprehensive analytics and close dialogue.
REPAIR
We offer direct repair services - a seamless, perfect solution to enhance your customer experience. This helps minimize waste, extend product life, and ensure high customer satisfaction while supporting your digital product passport.
DESIGN YOUR SOLUTION
All brands are unique. We got you covered with our resale solution. Together we design the a solution that fits your brand DNA, your tone of voice, your targets, and your community.
EXECUTE YOUR OPERATIONS
We secure a smooth and easy entrance to the resale market with our leading tech integrations. We provide flexibility, state of art tech, logistic solutions, and end to end operations from trade-in to sale.
SUPPORT GROWTH
We collaborate to make sure your growth expectations and targets are met. We supply with best practice, comprehensive analytics and close dialogue.
REPAIR
We offer direct repair services - a seamless, perfect solution to enhance your customer experience. This helps minimize waste, extend product life, and ensure high customer satisfaction while supporting your digital product passport.
DESIGN YOUR SOLUTION
All brands are unique. We got you covered with our resale solution. Together we design the a solution that fits your brand DNA, your tone of voice, your targets, and your community.
EXECUTE YOUR OPERATIONS
We secure a smooth and easy entrance to the resale market with our leading tech integrations. We provide flexibility, state of art tech, logistic solutions, and end to end operations from trade-in to sale.
SUPPORT GROWTH
We collaborate to make sure your growth expectations and targets are met. We supply with best practice, comprehensive analytics and close dialogue.
REPAIR
We offer direct repair services - a seamless, perfect solution to enhance your customer experience. This helps minimize waste, extend product life, and ensure high customer satisfaction while supporting your digital product passport.
Cases
Cases
Cases
We support lifestyle brands in recommerce
More than 50 lifestyle brands have integrated Create2STAY into their brand universes
Spejder Sport
How do you sell outdoor gear again and again – and create value each time? Spejder Sport has developed a circular concept called Spejder Sport Second Hand, which has become a central part of the company's business model. With an omni-channel approach, they connect online and physical retail in one unified strategy, where recommerce – the resale of secondhand products – is both commercially viable and resource-conscious. Spejder Sport Second Hand is profitable, with a gross margin of over 20%.
“The secondhand market is growing rapidly, especially in outdoor. The customer base is often different from our traditional one, and more people are mixing new and used. At Spejder Sport, we want to be part of that market and offer customers the chance to buy and sell pre-owned within our brand universe. We’re seeing strong demand across categories and price points.”
Thomas Vangsgaard, CEO of Spejder Sport
Spejder Sport
How do you sell outdoor gear again and again – and create value each time? Spejder Sport has developed a circular concept called Spejder Sport Second Hand, which has become a central part of the company's business model. With an omni-channel approach, they connect online and physical retail in one unified strategy, where recommerce – the resale of secondhand products – is both commercially viable and resource-conscious. Spejder Sport Second Hand is profitable, with a gross margin of over 20%.
“The secondhand market is growing rapidly, especially in outdoor. The customer base is often different from our traditional one, and more people are mixing new and used. At Spejder Sport, we want to be part of that market and offer customers the chance to buy and sell pre-owned within our brand universe. We’re seeing strong demand across categories and price points.”
Thomas Vangsgaard, CEO of Spejder Sport
Spejder Sport
How do you sell outdoor gear again and again – and create value each time? Spejder Sport has developed a circular concept called Spejder Sport Second Hand, which has become a central part of the company's business model. With an omni-channel approach, they connect online and physical retail in one unified strategy, where recommerce – the resale of secondhand products – is both commercially viable and resource-conscious. Spejder Sport Second Hand is profitable, with a gross margin of over 20%.
“The secondhand market is growing rapidly, especially in outdoor. The customer base is often different from our traditional one, and more people are mixing new and used. At Spejder Sport, we want to be part of that market and offer customers the chance to buy and sell pre-owned within our brand universe. We’re seeing strong demand across categories and price points.”
Thomas Vangsgaard, CEO of Spejder Sport
By Green Cotton
By Green Cotton offers timeless clothing for the whole family, designed to last and to be resold. With a fully integrated resale shop, families can buy and sell pre-loved items directly on the brand’s own site. The results show strong engagement from loyal customers. 44% of buyers are new. An impressive 86% of resale orders include both new and secondhand items. Orders come from across Europe, with Germany in the lead. Resale fits naturally into their DNA, along with the repair service, and extended support from their Digital Product Passport.
With Create2STAY we’ve built a resale solution that feels like an integrated part of our own brand universe. It’s easy for customers to use, and the results speak for themselves.
June Harrild, Digital Manager at By Green Cotton
By Green Cotton
By Green Cotton offers timeless clothing for the whole family, designed to last and to be resold. With a fully integrated resale shop, families can buy and sell pre-loved items directly on the brand’s own site. The results show strong engagement from loyal customers. 44% of buyers are new. An impressive 86% of resale orders include both new and secondhand items. Orders come from across Europe, with Germany in the lead. Resale fits naturally into their DNA, along with the repair service, and extended support from their Digital Product Passport.
With Create2STAY we’ve built a resale solution that feels like an integrated part of our own brand universe. It’s easy for customers to use, and the results speak for themselves.
June Harrild, Digital Manager at By Green Cotton
By Green Cotton
By Green Cotton offers timeless children’s clothing designed to last and to be resold. With a fully integrated resale shop, families can buy and sell pre-loved items directly on the brand’s own site. The results show strong engagement from loyal customers. 50 % of buyers are new. An impressive 86 % of resale orders include both new and secondhand items. Orders come from across Europe, with Germany in the lead. Resale fits naturally into a circular children's wear universe. The brand also uses the Repair feature to support its digital product passport.
With Create2STAY we’ve built a resale solution that feels like an integrated part of our own brand universe. It’s easy for customers to use, and the results speak for themselves.
June Harrild, Digital Manager at By Green Cotton
Mos Mosh
Mos Mosh Secondhand: Extending fashion’s life with sustainability and growth Mos Mosh has successfully integrated a circular business model through Mos Mosh Secondhand, combining quality, aesthetics and sustainability. Powered by Create2STAY, the brand offers customers the option to buy and trade in pre-owned items seamlessly within their online shop. This approach has driven impressive growth. 61 percent of secondhand buyers are new customers, and nearly 29 percent of orders include both new and secondhand products.
Create2STAY makes it easy to integrate recommerce into our model without compromising the customer experience. In fact, 61% of our secondhand buyers are new customers, showing how resale drives growth and loyalty.
Sabrina Lerche Nielsen, E-commerce Manager, Mos Mosh
Mos Mosh
Mos Mosh Secondhand: Extending fashion’s life with sustainability and growth Mos Mosh has successfully integrated a circular business model through Mos Mosh Secondhand, combining quality, aesthetics and sustainability. Powered by Create2STAY, the brand offers customers the option to buy and trade in pre-owned items seamlessly within their online shop. This approach has driven impressive growth. 61 percent of secondhand buyers are new customers, and nearly 29 percent of orders include both new and secondhand products.
Create2STAY makes it easy to integrate recommerce into our model without compromising the customer experience. In fact, 61% of our secondhand buyers are new customers, showing how resale drives growth and loyalty.
Sabrina Lerche Nielsen, E-commerce Manager, Mos Mosh
Mos Mosh
Mos Mosh Secondhand: Extending fashion’s life with sustainability and growth Mos Mosh has successfully integrated a circular business model through Mos Mosh Secondhand, combining quality, aesthetics and sustainability. Powered by Create2STAY, the brand offers customers the option to buy and trade in pre-owned items seamlessly within their online shop. This approach has driven impressive growth. 61 percent of secondhand buyers are new customers, and nearly 29 percent of orders include both new and secondhand products.
Create2STAY makes it easy to integrate recommerce into our model without compromising the customer experience. In fact, 61% of our secondhand buyers are new customers, showing how resale drives growth and loyalty.
Sabrina Lerche Nielsen, E-commerce Manager, Mos Mosh
MINI A TURE
MINI A TURE Re-Loved gives parents an easy and responsible way to trade in and buy quality outerwear. By enabling end consumers to trade in their used outerwear, MINI A TURE drives volume and attracts 54 percent new customers, all while extending the life of every product.
We see a growing number of parents looking for sustainable options as their children outgrow their outerwear. MINI A TURE Re-Loved makes it easy to trade in and buy preloved pieces, all backed by the same trusted guarantee.
Dorte Johar, Head of Digital, eCommerce and Re Commerce
MINI A TURE
MINI A TURE Re-Loved gives parents an easy and responsible way to trade in and buy quality outerwear. By enabling end consumers to trade in their used outerwear, MINI A TURE drives volume and attracts 54 percent new customers, all while extending the life of every product.
We see a growing number of parents looking for sustainable options as their children outgrow their outerwear. MINI A TURE Re-Loved makes it easy to trade in and buy preloved pieces, all backed by the same trusted guarantee.
Dorte Johar, Head of Digital, eCommerce and Re Commerce
MINI A TURE
MINI A TURE Re-Loved gives parents an easy and responsible way to trade in and buy quality outerwear. By enabling end consumers to trade in their used outerwear, MINI A TURE drives volume and attracts 54 percent new customers, all while extending the life of every product.
We see a growing number of parents looking for sustainable options as their children outgrow their outerwear. MINI A TURE Re-Loved makes it easy to trade in and buy preloved pieces, all backed by the same trusted guarantee.
Dorte Johar, Head of Digital, eCommerce and Re Commerce
FAQs
FAQs
FAQs
The details of Create2STAY
The details of Create2STAY
The details of Create2STAY
Got more questions? Please send us your enquiry.
Got more questions? Please send us your enquiry.
Got more questions? Please send us your enquiry.
Which markets do Create2STAY cover?
We support recommerce globally. You can either tap into our advantageous shipping solutions — or use your own logistics setup. We’re flexible, scalable, and ready to meet your market needs wherever you are.
What does recommerce require from us?
Very little! We help you integrate recommerce directly into your existing shop solution. You decide the trade-in model, rewards, and customer experience. We take care of the rest: Shipping from the end-user to our warehouse Cleaning and quality control Photography and listing the items on your webshop Order handling, shipping, and even returns No hassle!
Can we build a profitable recommerce business?
Yes. And many already do. Recommerce can be a profitable, brand-aligned revenue stream when done right. ✅ You control pricing and margins ✅ We minimize operational costs through automation ✅ Customers are increasingly loyal to circular brands ✅ Trade-in models drive new product sales ✅ 42% of recommerce orders come from new customers With the right setup, recommerce boosts both your bottom line and your sustainability impact.
But I’m mainly a B2B business - is this relevant for me?
Absolutely. Our platform is built specifically for brands, retailers, and platforms that want to extend product life cycles and unlock circular value. We support: Trade-ins from your own stores Trade-ins from third-party resellers or wholesale partners Whether you want to integrate recommerce into your webshop, reduce overstock and returns, or activate circular services - we’ve got you covered.
What about my new product sales? Won’t this hurt them?
Not at all - in fact, recommerce often drives new sales. It gives customers a reason to return by letting them trade in old products to buy new ones, boosting both conversion and retention. We see a "spend-back factor" of 2.23, meaning customers spend 2.23 times the trade-in reward on their next purchase. Recommerce doesn't compete with your new sales - it fuels them.
Can recommerce support my digital product passport?
Yes. We integrate seamlessly with product IDs, QR codes, and digital product passports. Our system tracks item lifecycles, extends product usage, and helps you report on key circular KPIs. We're fully aligned with EU regulations - ready to support your sustainability roadmap and compliance needs.
What does it cost?
We offer a simple pricing model: A fixed subscription fee, based on your recommerce revenue A per-item service fee, covering cleaning, preparation, photography, and listing No hidden costs - just full-service recommerce at a predictable price. Contact us for a tailored business case, including full pricing and projected revenue.
Which markets do Create2STAY cover?
We support recommerce globally. You can either tap into our advantageous shipping solutions — or use your own logistics setup. We’re flexible, scalable, and ready to meet your market needs wherever you are.
What does recommerce require from us?
Very little! We help you integrate recommerce directly into your existing shop solution. You decide the trade-in model, rewards, and customer experience. We take care of the rest: Shipping from the end-user to our warehouse Cleaning and quality control Photography and listing the items on your webshop Order handling, shipping, and even returns No hassle!
Can we build a profitable recommerce business?
Yes. And many already do. Recommerce can be a profitable, brand-aligned revenue stream when done right. ✅ You control pricing and margins ✅ We minimize operational costs through automation ✅ Customers are increasingly loyal to circular brands ✅ Trade-in models drive new product sales ✅ 42% of recommerce orders come from new customers With the right setup, recommerce boosts both your bottom line and your sustainability impact.
But I’m mainly a B2B business - is this relevant for me?
Absolutely. Our platform is built specifically for brands, retailers, and platforms that want to extend product life cycles and unlock circular value. We support: Trade-ins from your own stores Trade-ins from third-party resellers or wholesale partners Whether you want to integrate recommerce into your webshop, reduce overstock and returns, or activate circular services - we’ve got you covered.
What about my new product sales? Won’t this hurt them?
Not at all - in fact, recommerce often drives new sales. It gives customers a reason to return by letting them trade in old products to buy new ones, boosting both conversion and retention. We see a "spend-back factor" of 2.23, meaning customers spend 2.23 times the trade-in reward on their next purchase. Recommerce doesn't compete with your new sales - it fuels them.
Can recommerce support my digital product passport?
Yes. We integrate seamlessly with product IDs, QR codes, and digital product passports. Our system tracks item lifecycles, extends product usage, and helps you report on key circular KPIs. We're fully aligned with EU regulations - ready to support your sustainability roadmap and compliance needs.
What does it cost?
We offer a simple pricing model: A fixed subscription fee, based on your recommerce revenue A per-item service fee, covering cleaning, preparation, photography, and listing No hidden costs - just full-service recommerce at a predictable price. Contact us for a tailored business case, including full pricing and projected revenue.
Which markets do Create2STAY cover?
We support recommerce globally. You can either tap into our advantageous shipping solutions — or use your own logistics setup. We’re flexible, scalable, and ready to meet your market needs wherever you are.
What does recommerce require from us?
Very little! We help you integrate recommerce directly into your existing shop solution. You decide the trade-in model, rewards, and customer experience. We take care of the rest: Shipping from the end-user to our warehouse Cleaning and quality control Photography and listing the items on your webshop Order handling, shipping, and even returns No hassle!
Can we build a profitable recommerce business?
Yes. And many already do. Recommerce can be a profitable, brand-aligned revenue stream when done right. ✅ You control pricing and margins ✅ We minimize operational costs through automation ✅ Customers are increasingly loyal to circular brands ✅ Trade-in models drive new product sales ✅ 42% of recommerce orders come from new customers With the right setup, recommerce boosts both your bottom line and your sustainability impact.
But I’m mainly a B2B business - is this relevant for me?
Absolutely. Our platform is built specifically for brands, retailers, and platforms that want to extend product life cycles and unlock circular value. We support: Trade-ins from your own stores Trade-ins from third-party resellers or wholesale partners Whether you want to integrate recommerce into your webshop, reduce overstock and returns, or activate circular services - we’ve got you covered.
What about my new product sales? Won’t this hurt them?
Not at all - in fact, recommerce often drives new sales. It gives customers a reason to return by letting them trade in old products to buy new ones, boosting both conversion and retention. We see a "spend-back factor" of 2.23, meaning customers spend 2.23 times the trade-in reward on their next purchase. Recommerce doesn't compete with your new sales - it fuels them.
Can recommerce support my digital product passport?
Yes. We integrate seamlessly with product IDs, QR codes, and digital product passports. Our system tracks item lifecycles, extends product usage, and helps you report on key circular KPIs. We're fully aligned with EU regulations - ready to support your sustainability roadmap and compliance needs.
What does it cost?
We offer a simple pricing model: A fixed subscription fee, based on your recommerce revenue A per-item service fee, covering cleaning, preparation, photography, and listing No hidden costs - just full-service recommerce at a predictable price. Contact us for a tailored business case, including full pricing and projected revenue.
Contact
Contact
Contact
Get in touch
For any inquiries or questions please get in touch.