ROCCAMORE RELOVED

How Roccamore increases loyalty and unlocks 46% new customers with recommerce

Roccamore, a Danish luxury footwear brand known for its comfortable, highheeled, handmade Italian shoes, has entered, and conquered, the resale market by launching a fully integrated recommerce platform with Create2STAY.

Discover the Roccamore Reloved collection

Roccamore ReLoved

Discover the Roccamore Reloved collection

What is recommerce? Reselling luxury shoes with Roccamore

Recommerce, the resale of pre-owned products, is rapidly transforming the fashion industry worldwide. Consumers increasingly demand sustainable shopping alternatives, especially in the premium footwear market. Recommerce helps reduce environmental impact while creating new business opportunities for brands.

Increase loyalty

Roccamore Reloved allows customers to buy and sell authentic, pre-owned Roccamore shoes in a trusted and seamless brand-controlled platform hosted directly on roccamore.com. This innovative approach supports circular fashion and sustainability, fully integrated into the Roccamore brand universe and loyalty program.

After-sale experience

Before launching Roccamore Reloved, customers were already reselling Roccamore shoes through Facebook groups and secondhand marketplaces. By bringing this activity into the official brand space, Roccamore removed the hassle, handled communication, ensured transaction safety, and provided a smooth after-sale experience.

What is recommerce? Reselling luxury shoes with Roccamore

Increase loyalty

After-sale experience

What is recommerce? Reselling luxury shoes with Roccamore

Increase loyalty

After-sale experience

"With Create2STAY, we’re tapping into the growing secondhand market our handmade Italian shoes already thrive in. It’s a smart way to meet customer demand, gain new insights and respect for the planet."

Frederikke Antonie Schmidt, CEO, Roccamore

Roccamore ReLoved

The Roccamore recommerce success story

As a Danish brand with globally appreciated handmade shoes produced in Italy, Their recommerce platform has brought in new customer segments, increased sales, and strengthened brand positioning.

The Roccamore recommerce success story

As a Danish brand with globally appreciated handmade shoes produced in Italy, Their recommerce platform has brought in new customer segments, increased sales, and strengthened brand positioning.

The Roccamore recommerce success story

As a Danish brand with globally appreciated handmade shoes produced in Italy, Their recommerce platform has brought in new customer segments, increased sales, and strengthened brand positioning.

46% new customers

Roccamore’s recommerce platform attracts 46% first-time buyers, expanding brand reach beyond traditional markets.

Higher basket value

8% of all orders include both new and pre-owned luxury shoes, boosting overall purchase size and customer loyalty.

Powerful customer insights

Roccamores direct access to data and behavior patterns enables smarter, more targeted marketing strategies.

46% new customers

Roccamore’s recommerce platform attracts 46% first-time buyers, expanding brand reach beyond traditional markets.

Higher basket value

8% of all orders include both new and pre-owned luxury shoes, boosting overall purchase size and customer loyalty.

Powerful customer insights

Roccamores direct access to data and behavior patterns enables smarter, more targeted marketing strategies.

46% new customers

Roccamore’s recommerce platform attracts 46% first-time buyers, expanding brand reach beyond traditional markets.

Higher basket value

8% of all orders include both new and pre-owned luxury shoes, boosting overall purchase size and customer loyalty.

Powerful customer insights

Roccamore direct access to data and behavior patterns enables smarter, more targeted marketing strategies. Embedding recommerce into the loyalty program rewards conscious shopping behavior and drives repeat engagement.

How Roccamore’s recommerce platform works

Customers can trade-in and buy pre-owned Roccamore shoes directly via the brand’s Shopify website.
Quality assurance, authentication, photography, Shopify management and logistics are managed by Create2STAY, while Roccamore retains ownership of the customer relationship, transaction and brand experience. The result is a seamless, trusted marketplace for luxury footwear, fully linked to Roccamore’s loyalty ecosystem and tech stack with Traede, Klaviyo, Shopify and LoyaltyLion.

Roccamore has built the ReLoved universe directly into their Loyalty Lion loyalty program, rewarding customers for engaging in sustainable practices. By buying and selling pre-owned shoes through ReLoved, customers earn loyalty points redeemable on future purchases, strengthening customer retention while promoting circular fashion and showcasing the exceptional quality of Roccamore’s products.

This loyalty integration ensures that recommerce is not just another sales channel, but a core driver of customer engagement and long-term brand advocacy.

LISTEN: Insights from the founders 🎧

Hear CEO Frederikke Antonie Schmidt discuss recommerce and the future of luxury fashion with Thomas Østergaard-Geisler, founder of Create2STAY, in the Dansk Erhverv Podcast “Ehandel indefra”.

Recommerce – Can secondhand become a new revenue driver? (Danish)

LISTEN: Insights from the founders 🎧

Hear CEO Frederikke Antonie Schmidt discuss recommerce and the future of luxury fashion with Thomas Østergaard-Geisler, founder of Create2STAY, in the Dansk Erhverv Podcast “Ehandel indefra”.

Listen now

LISTEN: Insights from the founders 🎧

Hear CEO Frederikke Antonie Schmidt discuss recommerce and the future of luxury fashion with Thomas Østergaard-Geisler, founder of Create2STAY, in the Dansk Erhverv Podcast “Ehandel indefra”.

Recommerce – Can secondhand become a new revenue driver? (Danish)